Software that takes the repetitive work off your plate.

Sound familiar?

• You copy the same information from one system into another.
• A spreadsheet has quietly become the thing your business runs on.
• Quotes, invoices or reports take hours to put together by hand.
• You chase people for the same updates every week.
• You pay for software that almost does what you need, but not quite.

If one of these is you, there’s probably a simpler way.

What it looks like

Example: a business taking orders online.

What I can build

• Automations

  Jobs that run on their own in the background.

  • Orders sent to your accounting software
  • Weekly reports
  • Reminder emails and texts

• Internal tools

  Simple apps for you and your team, built around how you already work.

  • Job tracking
  • Stock and ordering
  • Client records

• Customer-facing tools

  Things your customers use on your website that save you back-and-forth.

  • Quote calculators
  • Booking and quote forms
  • Client portals

• Connections

  Getting the systems you already pay for to talk to each other.

  • Shopify or WooCommerce with Xero
  • Website forms with your CRM
  • Google Sheets with email

How it works

1. 01

   A quick chat

   Tell me about the task that’s eating your time. No technical knowledge needed, just explain how it works today.

2. 02

   A clear plan

   I come back with a short plan in plain English: what the tool will do, what it connects to, how long it will take and what it will cost.

3. 03

   Build and try

   You get a working version early, try it with real work, and we adjust it until it fits.

4. 04

   Launch and support

   I set it up, show your team how it works, and stay around for fixes and changes.

Software I’ve built

I build and run my own software products too, so the tools I make for clients get the same care.

• 

  MixReflect

  A web app that tells musicians whether a track is ready to release, combining measured audio analysis with feedback from a room of real listeners.

  View project →
• 

  Drift

  A tool that runs a YouTube channel on autopilot: it writes, voices, edits and posts videos, then learns what the audience clicks on to make more of it.

  View project →

Common questions

Do I need to know anything technical?

No. You explain the problem in plain English. I handle the technical side and explain any choices in plain terms.

Will it work with the tools I already use?

Usually, yes. Popular business tools like Xero, Shopify, WooCommerce, Google Sheets, email and SMS can generally be connected, so you don’t have to change how you work.

Isn’t custom software expensive?

It doesn’t have to be. The most useful tools are often small and focused: one job, done well. You’ll know the cost before any work starts.

What happens if something breaks?

I look after what I build. If something stops working, or your business changes, I fix or update it.