Drift

Overview

The problem

Running a YouTube channel takes hours per video: research, scripting, voiceover, editing, thumbnails and uploads, every week.

What I did

Drift is a do-it-for-me YouTube studio for people who want a channel but not a production hobby. They say what the channel is about, connect YouTube and turn on autopilot.

From there it runs the whole production line: topic research, a retention-first script, neural voiceover, stock footage and animated infographics, captions, music, a thumbnail and a scheduled upload, week after week. It tracks how each video performs and feeds that back into what it makes next.

It’s a full multi-customer product, with Google sign-in, Stripe subscriptions and a deliberately simple dashboard that exposes three controls and hides everything else until it’s needed.

Key decisions

01
Three controls, everything else hidden
The home screen shows autopilot, videos per week and channel focus. Everything else stays out of the way until it’s needed.
02
The whole production line
Topic research, scripts, voiceover, footage, animated infographics, captions, music, thumbnails and scheduled uploads.
03
Review before it posts
Finished videos wait for approval, so the owner stays in control without doing the work.
04
Learns what works
Performance from each video feeds into what Drift makes next.