Melbourne Florist
- Project
- Website redesign + ecommerce
- Scope
- Website Design, WooCommerce, Development
- Year
- 2026
- Status
- Redesign proposal
Overview
The problem
Flower orders are usually urgent and usually made on a phone, but the existing site looked dated, was awkward on mobile and made ordering harder than it needed to be.
What I did
An established florist delivering across Melbourne’s north, whose website had fallen behind the quality of their flowers.
The redesign gives the site a cleaner visual identity, a properly mobile-first layout and a simpler ordering flow, with the WooCommerce store rebuilt and tidied so it’s easier to order from and easier to manage.
This is a redesign proposal. The business name, logo and contact details have been changed.
Key decisions
- 01
Shop by occasion first
Most people know why they’re buying before they know what. Birthday, sympathy, new baby and more sit right under the hero.
- 02
Delivery timing up front
The same-day cut-off is in the top bar and on every product, answering the most common question before anyone has to call.
- 03
Simpler product pages
Size, optional extras with clear prices, and one add-to-cart button. Delivery and substitution details fold away until needed.
- 04
Built for ordering on a phone
Large tap targets and an add-to-cart bar that stays on screen while customers scroll.
The homepage, top to bottom
Each column continues from the one before it.
Inside the site
On a phone
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